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Best CRM Website Examples (And Why They Convert)

We scored 26 CRM homepages on 60+ conversion criteria. See which sections separate the top performers, and what your page is probably missing.

Updated June 202626 pages analyzed
#CompanyScore

Scored by AI across 60+ conversion criteria

Freckle landing page
#1
78/100
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What the best CRM websites get right

CRM buyers arrive comparison-ready, demo-fatigued, and skeptical of feature claims they have heard before. The strongest CRM website design patterns in this benchmark do four things consistently:

53.8/100

Avg. page score

  • Show the product, not a promise. The strongest pages display real UI, deal pipelines, analytics dashboards, and enrichment flows so buyers can picture the tool in their workflow before signing up.
  • Stack risk reducers early. Free trials, no credit card, money-back guarantees, and customer counts appear above the fold on the strongest CRM pages, removing objections before the ask.
  • Lead with the buyer's problem, not the feature list. Benefit-first headlines like "easy and effective CRM for closing deals" outperform generic taglines because they name the outcome the visitor already wants.
  • Segment by persona. CRM tools serve sales, marketing, and support teams with different priorities. The strongest navigation and hero patterns let each audience self-select instead of forcing a one-size-fits-all pitch.

26 best CRM websites analyzed in detail

Each company below is paired with its strongest section and scored across 60+ conversion criteria. See what they get right, and what you can borrow for your own CRM homepage design.

01

Freckle, Data enrichment that turns raw sign-ups into scored, enriched profiles in three steps.

Editor's pick78/100
Gabriel AmzallagGabriel AmzallagFounder, Web Anatomy

“Freckle's homepage turns data enrichment into a tangible three-step process. The how_it_works section (scored 100) maps the journey from raw sign-up to enriched profile using bold action verbs, Import, Clean and enrich, Sync, alongside a data flow diagram showing email-to-enriched-profile transformation. Multiple import options (CRM, webhooks, CSV) make integration feel frictionless.”

What makes this page stand out

  • The clear product explanation — sits on top of your CRM, auto-enriches every record from any source — makes the integration model instantly understandable for RevOps buyers
  • "Ask for any attribute you can imagine" positions the AI enrichment as limitless and flexible, differentiating from rigid enrichment tools that only provide pre-defined data fields
  • 50+ data providers aggregated into a single enrichment layer creates a genuine data breadth advantage over tools that rely on a single proprietary database
  • Product screenshot showing real HubSpot integration with enrichment in action makes the value tangible — buyers can immediately see how Freckle fits into their existing workflow

Section we love

·Cta
Freckle Cta section
  1. 1Single dominant CTA (Enrich 2.5k sign-ups for free) with no competing buttons keeps the action focused
  2. 2Outcome-driven copy names a concrete deliverable (enrich 2.5k sign-ups) so the visitor knows exactly what they get
  3. 3The word free in the button lowers the commitment barrier right at the decision point
  4. 4Real product UI (enriched sign-ups table with LinkedIn, persona, job title, company columns) shows the actual output
02

ZoomInfo, Sales intelligence that pairs massive third-party proof with a clear revenue promise.

74/100
Gabriel AmzallagGabriel AmzallagFounder, Web Anatomy

“ZoomInfo's hero section (scored 56) anchors credibility with a G2 badge citing 8,000+ reviews and 5 stars, then drives action with a red Free Trial button against a dark background for maximum contrast. The positioning ("B2B data and software"), is direct, and the revenue promise "connect and close your most valuable buyers" ties the product to a specific outcome.”

What makes this page stand out

  • The "#1 GTM Platform" claim in the page title is bold category ownership — supported by G2 Grid leadership and Forrester Wave recognition
  • Social proof is exceptionally well-quantified: 35,000+ customers, 54% increase in customer engagement (Seismic), 43% more likely qualified pipeline, 4x pipeline growth, 40% increase in closed-won deals
  • The role-based solution navigation (Sales Development, Account Executive, Account Management, RevOps, Demand Generation) shows deep ICP understanding and personalized messaging paths
  • Named customer testimonials with specific titles and companies (Seismic CBO, Spekit RevOps Manager) add credibility through executive-level social proof

Section we love

·Hero
ZoomInfo Hero section
  1. 1G2 badge with 8,000+ reviews and 5 stars provides massive third-party validation
  2. 2Red Free Trial button on dark background creates the highest possible contrast for the CTA
  3. 3B2B data and software subtext clearly positions ZoomInfo as a sales intelligence platform
  4. 4Grow Yours headline combined with connect and close your most valuable buyers promises revenue outcomes
03

Hiver, Email-native help desk that turns an inbox teams already use into a shared support hub.

73/100
Gabriel AmzallagGabriel AmzallagFounder, Web Anatomy

“Hiver's hero section (scored 67) repositions the inbox as a full help desk with dual CTAs (Start Free Trial + Get Demo) and a risk reducer. A real Analytics UI showing 104 new chats and Workload metrics proves the product works at scale, while the headline "Now your inbox is your help desk" reframes a familiar tool instead of introducing an unfamiliar one.”

What makes this page stand out

  • "Legacy helpdesks slow you down" sub-copy creates a direct competitive wedge against Zendesk and Freshdesk, framing incumbents as outdated without naming them — smart antagonist positioning.
  • Dual CTAs ("Get a Demo" + "Start Free Trial") cater to different buyer readiness levels, lowering friction for self-serve while capturing enterprise leads.
  • "Unlimited users on Free plan" is a powerful differentiator that removes a key objection for growing teams, directly countering per-seat pricing models common in the helpdesk space.
  • The dark, modern design aesthetic with gradient accents signals a premium, tech-forward brand identity that aligns with the "modern" positioning claim.

Section we love

·Hero
Hiver Hero section
  1. 1Dual CTAs (Start Free Trial and Get a Demo) with risk reducer (free trial) cover both conversion paths
  2. 2Real Analytics UI showing Conversations dashboard with 104 new chats and Workload metrics proves the product
  3. 3Headline (Now your inbox is your help desk) repositions email as a support tool with clear differentiation
  4. 4Subtext (You dont need a conventional help desk anymore) directly challenges competitors in the category
04

Sierra Interactive, Real estate CRM whose navigation alone segments, educates, and qualifies visitors before they scroll.

68/100
Gabriel AmzallagGabriel AmzallagFounder, Web Anatomy

“Sierra Interactive's navbar (scored 100) is a conversion asset in itself. A Who We Help persona tab segments buyers by role, while an Insights mega menu with five content columns (Resource Center, Case Studies, Blog, On Demand) and a Featured Insights card with visual keep visitors engaged. The Resource Center offers vertical hubs for Lead Management, Lead Generation, and NAR Settlement.”

What makes this page stand out

  • Clear audience definition: broker-owners and team leaders who need a platform that generates, nurtures, and converts leads into transactions — the full real estate sales funnel
  • The website + CRM + IDX integration creates a unified lead generation ecosystem specifically for real estate — where property search (IDX) drives lead capture that flows directly into CRM workflows
  • Lead nurturing automation (drip campaigns, behavioral triggers, AI-powered follow-up) addresses the reality that real estate leads have long conversion cycles and require persistent, personalized touchpoints
  • The competitive positioning against legacy platforms (BoomTown, CINC, Real Geeks) targets agents frustrated with outdated UX, limited customization, and inflexible pricing models

Section we love

·Resources
Sierra Interactive Resources section
  1. 1Library is built for real estate pros with case studies tagged by use case (CRM Software, IDX Websites, Agent Attraction)
  2. 2Type, Category, and keyword search filters plus 1-2-3 pagination let visitors find relevant content fast
  3. 3Original case studies carry hard numbers (47M buyer, 52M from past clients, nearly 1,000 Google leads) proving real results
  4. 4Every card has an arrow link into a full case study, pulling visitors deeper into the site
05

Pipedrive, Sales CRM that shows the pipeline in action and removes every reason not to try it.

66/100
Gabriel AmzallagGabriel AmzallagFounder, Web Anatomy

“Pipedrive's hero section (scored 78) shows the product doing the work, a real deal pipeline UI (Qualified, Contact Made, Demo Scheduled) next to a Sales Assistant chat window. A triple risk reducer (Full access, No CC, 100,000+ companies) stacks below dual CTAs, making the trial feel genuinely risk-free. The headline "easy and effective CRM for closing deals" names the exact outcome buyers want.”

What makes this page stand out

  • Five checkmark benefits (14-day free trial, 100,000+ businesses, 500+ integrations, integrated AI, GDPR compliance) create a compelling feature stack that addresses key European buyer concerns.
  • The product screenshot showing a Kanban pipeline view with deals and notifications provides immediate visual proof of the CRM workflow.
  • "Essayer gratuitement" (Try for free) prominent CTA with no credit card requirement lowers the barrier for self-serve adoption.
  • "La référence pour plus de 100 000 entreprises" (The reference for more than 100,000 businesses) provides massive social proof that establishes market leadership.

Section we love

·Hero
Pipedrive Hero section
  1. 1Real deal pipeline UI (Qualified, Contact Made, Demo Scheduled) with Sales Assistant chat proves the CRM experience
  2. 2Triple risk reducer (Full access, No credit card required, Used by over 100000 companies) eliminates signup friction
  3. 3Headline (The easy and effective CRM for closing deals) combines product category with a clear outcome promise
  4. 4Dual CTAs (Try it free and Contact sales) cover both self-serve and enterprise sales paths
06

UserGems, Signal-based selling platform that leads with buyer outcomes and backs every claim with real product UI.

64/100
Gabriel AmzallagGabriel AmzallagFounder, Web Anatomy

“UserGems' features section (scored 83) leads with benefit-first headlines like "One place for all your signals" and pain-to-outcome copy ("No more siloed tools"). Each CTA links to a dedicated feature page, and dashboard visuals display real data fields so the product feels tangible, not theoretical.”

What makes this page stand out

  • The money-back pipeline guarantee ($100K spend = $100K revenue guaranteed) is an extraordinary risk-reversal move that instantly eliminates the biggest buyer objection: "will this actually generate pipeline?"
  • Direct competitive positioning against 6sense with a dedicated switching guide shows confidence and captures buyers actively evaluating the category leader
  • "Better data than anyone else — we'll prove it" with a free data test offer transforms a bold claim into a verifiable, no-risk proposition that sales teams can greenlight without committee approval
  • The AI agent "Gem-E" is clearly explained with specific reply rate metrics (6-20%), making the automation tangible rather than abstract — buyers can model the ROI immediately

Section we love

·Testimonial
UserGems Testimonial section
  1. 1Three roles represented (Director Marketing Analytics, Global VP Sales Dev, SVP of Marketing) show buy-in across marketing and sales leadership
  2. 2Each card pairs the quote with the customer logo (Mimecast, Cymulate, Sendoso) to borrow recognizable brand trust
  3. 3A concrete before/after with a number lands hard: programs that took months or quarters delivered within 24 hours of launching
  4. 4Card headers double as benefit claims (real pipeline within weeks, the best data, emails that convert) framing each quote around a payoff

See how your page compares to the 53.8 CRM average

Run a section-by-section diagnostic on your CRM page and get prioritized fixes, then see how you stack up against these CRM website examples.

Analyze your CRM page

Design patterns across these CRM pages

Across 26 CRM homepage examples, the strongest CRM website design removes comparison fatigue fast: what the tool does, how it looks in action, and why trying it is risk-free.

The clearest CRM website examples treat product visibility as the primary trust signal, showing real pipelines, dashboards, and enrichment flows so visitors don't have to imagine value from a tagline alone. Explore our best landing page examples to compare how other industries resolve similar trust friction.

Trust • Surfe

100/100

How Surfe builds credibility early

Surfe trust section
  1. 1The compliance seals are real and named (ISO 27001:2013, ANAB Accredited, GDPR Compliant)
  2. 2The G2 badges carry the platform brand (Leader Summer 2023, Users Love Us, High Performer Fall 2023)
  3. 3The scale is quantified (30,000 secure CRM updates daily, 5,000+ companies, +15,000 Surfe users)
  4. 4The proof stacks three different types (compliance seals, G2 ratings, usage counters) for depth
  5. 5The +15,000 users counter anchors the right side with a concrete metric not a vague claim

Reviewed design-pattern pick from Surfe’s trust section.

What I love about this section

  • The compliance seals are real and named (ISO 27001:2013, ANAB Accredited, GDPR Compliant)
  • The G2 badges carry the platform brand (Leader Summer 2023, Users Love Us, High Performer Fall 2023)
  • The scale is quantified (30,000 secure CRM updates daily, 5,000+ companies, +15,000 Surfe users)
  • The proof stacks three different types (compliance seals, G2 ratings, usage counters) for depth

Hero • Breakcold

89/100

How Breakcold captures attention above the fold

Breakcold hero section
  1. 1Outcome-led H1 (The CRM that kills admin work so you can sell more) names the category and the payoff in one line
  2. 2Audience and differentiation are explicit (AI Native CRM for modern salespeople, badge Easier Better and Cheaper CRM)
  3. 3Real CRM product UI (Companies table with Nike, Microsoft, deals and subscription columns) lets prospects picture their own pipeline
  4. 4Start Free Trial button doubles as risk reducer, backed by a partner logo wall (Hunter, Scalezia, EY, Favikon, Findymail) above the fold

Reviewed design-pattern pick from Breakcold’s hero section.

What I love about this section

  • Outcome-led H1 (The CRM that kills admin work so you can sell more) names the category and the payoff in one line
  • Audience and differentiation are explicit (AI Native CRM for modern salespeople, badge Easier Better and Cheaper CRM)
  • Real CRM product UI (Companies table with Nike, Microsoft, deals and subscription columns) lets prospects picture their own pipeline
  • Start Free Trial button doubles as risk reducer, backed by a partner logo wall (Hunter, Scalezia, EY, Favikon, Findymail) above the fold

Cta • ActiveCampaign

80/100

How ActiveCampaign drives action without pressure

ActiveCampaign cta section
  1. 1Single dominant CTA (Get started) paired with an inline email field collects the lead without a redirect
  2. 2Reassuring microcopy (No credit card needed, Instant setup) sits right under the field and kills last-second doubt
  3. 3Free 14-day trial label above the field sets a clear, low-risk expectation before the click
  4. 4Clean one-line form keeps the action focused with no competing buttons or links

Reviewed design-pattern pick from ActiveCampaign’s cta section.

What I love about this section

  • Single dominant CTA (Get started) paired with an inline email field collects the lead without a redirect
  • Reassuring microcopy (No credit card needed, Instant setup) sits right under the field and kills last-second doubt
  • Free 14-day trial label above the field sets a clear, low-risk expectation before the click
  • Clean one-line form keeps the action focused with no competing buttons or links

Sections CRM teams underuse (but visitors still look for)

Even with a strong hero, secondary sections often decide whether someone keeps reading, especially in a crowded category where every CRM claims to be easy and all-in-one.

In this dataset, Hero tends to outperform at 65.4 while Testimonial is the most fragile at 40.6, suggesting many CRM pages invest in messaging but leave gaps in wayfinding and education that slow decisions. See how best fintech websites handle similar trust gaps in adjacent software categories.

Navbar • Zendesk

100/100

Why this navbar works

Zendesk navbar section
  1. 1The open Solutions menu splits into Business (Enterprise, Small business, Startups) and Industries columns
  2. 2Industry links span Retail, Financial Services, Education, Government and Healthcare
  3. 3A Pricing tab and a green Try for free CTA sit side by side in the bar
  4. 4A Zendesk Relate 2026 highlight card pushes event registration with Register now
  5. 5The top utility row carries Sign in, Contact us, help center and a Language switcher

Reviewed overlooked-section pick from Zendesk’s navbar section.

What I love about this section

  • The open Solutions menu splits into Business (Enterprise, Small business, Startups) and Industries columns
  • Industry links span Retail, Financial Services, Education, Government and Healthcare
  • A Pricing tab and a green Try for free CTA sit side by side in the bar
  • A Zendesk Relate 2026 highlight card pushes event registration with Register now

Resources • Brevo

80/100

How Brevo educates before they sell

Brevo resources section
  1. 1Free ebook on marketing automation maps directly to Brevo's core marketing platform audience
  2. 2Download the ebook CTA gates the guide behind a form, capturing leads from high-intent readers
  3. 3FREE EBOOK label plus a polished ebook mockup signals a substantive, original resource
  4. 4Single Download CTA sends visitors to a dedicated landing page to grab the guide

Reviewed overlooked-section pick from Brevo’s resources section.

What I love about this section

  • Free ebook on marketing automation maps directly to Brevo's core marketing platform audience
  • Download the ebook CTA gates the guide behind a form, capturing leads from high-intent readers
  • FREE EBOOK label plus a polished ebook mockup signals a substantive, original resource
  • Single Download CTA sends visitors to a dedicated landing page to grab the guide

Footer • Sellsy

80/100

How Sellsy closes the page with confidence

Sellsy footer section
  1. 1Links grouped into six labeled columns (Our expertise, Our solutions, Partners, About, Connect Sellsy, Language)
  2. 2Newsletter block with email field and Receive the newsletter button drives secondary conversion
  3. 3Government-approved Facturation electronique (Republique Francaise) accreditation badge reinforces trust
  4. 4Full legal row (Manage my consents, General terms, Legal notice, Data privacy, Data security) for transparency

Reviewed overlooked-section pick from Sellsy’s footer section.

What I love about this section

  • Links grouped into six labeled columns (Our expertise, Our solutions, Partners, About, Connect Sellsy, Language)
  • Newsletter block with email field and Receive the newsletter button drives secondary conversion
  • Government-approved Facturation electronique (Republique Francaise) accreditation badge reinforces trust
  • Full legal row (Manage my consents, General terms, Legal notice, Data privacy, Data security) for transparency

If you're refreshing a CRM landing page design, treat these "unsexy" blocks as conversion infrastructure, not filler.

Checklist: a practical audit for CRM website design

Built from 72 sections across 23 CRM homepages in this benchmark. Each check below is a move the highest-scoring pages share, each paired with a real example from the benchmark.

Hero

Can a skeptical buyer tell what you do in five seconds?

  • The real product shows above the fold.

    Example: Pipedrive opens on a real deal pipeline UI (Qualified, Contact Made, Demo Scheduled) next to a Sales Assistant chat window.

  • Proof is visible before the first scroll.

    Example: Breakcold stacks a partner logo wall (Hunter, Scalezia, EY, Favikon, Findymail) above the fold and Freckle leads with "Trusted by 3,000+ RevOps teams."

  • The hero speaks to one named buyer.

    Example: Sierra Interactive stakes "The only Real Estate Platform" instead of pitching a generic CRM.

Trust

Does the page earn belief before it asks for the click?

  • The trust block mixes more than one kind of proof.

    Example: Surfe pairs named compliance seals (ISO 27001:2013, GDPR) with blue-chip logos and hard numbers.

  • Real numbers back the claim.

    Example: Attio leads with hard scale numbers, 200,000,000 customer records and 2,000+ customers.

  • Security and compliance cues are named.

    Example: Folk backs its data-safety claim with three named badges: SOC 2 Type I Certified, GDPR Compliant, and Google Security Certified.

Value proposition

Is the value concrete, or just adjectives?

  • Benefits are specific.

    Example: Sellsy runs three distinct pillars, "100% French solution," compliance and cybersecurity, and one integrated tool, each in its own icon card.

  • The section stacks more than one reason to buy.

    Example: Folk lines up four props under one headline: integrations, a flexible data model, an AI chat tool, and open API access.

  • A deep-dive link lets the curious buyer go further.

    Example: Zendesk anchors its claim on a Forrester TEI study showing "301% ROI" over three years, with a "Read the full study" link to the proof.

Call to action

Does the next click feel safe to a cautious buyer?

  • One primary action dominates, with action-led copy.

    Example: Freckle lets one bold "Enrich 2.5k sign-ups for free" button own the block with no competing CTA.

  • Reassuring microcopy sits next to the button.

    Example: ActiveCampaign pairs the CTA with a "See results in 30 days or get your money back" risk reversal.

  • A product visual or asset reinforces the closing ask.

    Example: HubSpot frames its closing "Explore Breeze Agents" button against the product instead of a bare panel.

The gap most CRM pages leave open is pricing.

Pricing is the rarest section in the CRM set. Of 23 companies benchmarked, only five expose a pricing block clear enough to score. The ones that do make the cautious buyer's job easy. HubSpot lines up four named tiers (Free, Starter, Professional, Enterprise) side by side, each with a who-it-is-for line, so a visitor can compare without booking a call. Pages that bury pricing behind "contact sales" leave the cheapest trust on the table.

Five quick questions to see where your page stands against this CRM benchmark. For a full section-by-section audit, try our landing page audit.

Interactive quiz

What would your CRM homepage score?

Question 1 of 5
0%

Does your CRM homepage show real product UI above the fold?

Deal pipeline, analytics dashboard, contact cards, or enrichment flow.

Gabriel Amzallag

Reviewed by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

View full profile

See how your page compares to the 53.8 CRM average

Run a section-by-section diagnostic on your CRM page and get prioritized fixes, then see how you stack up against these CRM website examples.

Analyze your CRM pageFree. Takes 2 minutes.

Explore other industries

See how conversion patterns differ across verticals. Each page scores real homepages on the same framework.

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Benchmark-backed answers for CRM website design

FAQ: Best CRM Websites (CRM Benchmarks)

Quick answers to common questions about what makes the best CRM websites convert, based on section-level benchmark data from this CRM review.

What are CRM websites?

[01]

CRM websites are the marketing homepages of customer relationship management platforms. These tools help teams manage contacts, deals, and communication in one place. The strongest performers in this June 2026 benchmark are Freckle, ZoomInfo, Hiver, Sierra Interactive, Pipedrive, and UserGems. Across 26 CRM pages scored on 60+ criteria, these sites make the product tangible fast by showing real UI, stacking risk reducers, and leading with outcomes instead of feature lists.

What are the top 10 CRMs?

[02]

The top CRMs depend on your use case, but this benchmark scores homepages on conversion design, not market share. Across 26 CRM websites reviewed, the highest-scoring pages come from teams like Freckle (three-step enrichment story), Pipedrive (real deal pipeline UI with triple risk reducers), ZoomInfo (G2 badge citing 8,000+ reviews), and Sierra Interactive (persona-routing navbar). Browse the full leaderboard above for the complete ranking.

What makes the best CRM websites convert better than average?

[03]

They show the product in action, reduce risk before the ask, and name a specific outcome in the headline. The average page in this benchmark scored 53.8 across 26 pages reviewed. Pipedrive pairs a real pipeline (Qualified, Contact Made, Demo Scheduled) with Full access, No CC, and 100,000+ companies; ZoomInfo anchors trust with 8,000+ G2 reviews; UserGems leads every feature card with a buyer outcome like "One place for all your signals."

How do you find the best CRM websites to review before a redesign?

[04]

Compare multiple real examples side by side and focus on repeatable conversion patterns, not just visual style. This page analyzes 26 CRM homepages and picks winners across hero, navigation, and features. Pipedrive does product-in-hero clarity with a real pipeline UI, Sierra Interactive does persona-routing nav, Hiver does risk-reducing dual CTAs, and Freckle does three-step workflow visuals. Only 1% of pages reach the top tier, so focus study on the sections where that gap lives.

How should a CRM team scope a homepage redesign?

[05]

Start with buyer interviews, not wireframes. Five calls with recent closed-won deals will surface the two or three questions they asked sales that the homepage could have answered. Map those to sections: most CRM buyers want product visuals like Pipedrive's pipeline or Hiver's Analytics UI, a pricing mental model within the first scroll, and at least one integration they care about named in the hero. Only 1% of pages reach the top tier, so scope around those gaps. Design polish belongs in the final sprint.

What are the 4 types of CRM?

[06]

The four types of CRM are operational (automating sales, marketing, and service), analytical (mining customer data for insights), collaborative (sharing data across teams), and strategic (long-term customer-centric planning). This June 2026 benchmark covers pages across all four types. The strongest conversion patterns apply regardless of CRM category: real product UI, stacked risk reducers, and outcome-led headlines. Pipedrive, Freckle, and UserGems each show this in different sub-verticals.

Where can I find great CRM website design inspiration?

[07]

Study CRM website examples section by section instead of saving full-page screenshots. Browse best landing page examples for the full gallery, then drill into hero section examples, trust section examples, to see how Pipedrive, ZoomInfo, and Sierra Interactive differ at each stage of the funnel.